Today Cath Kidston unveiled their latest #RandomActsOfKidston on the quintessentially seaside town of Bournemouth where five beach huts were transformed and covered in the brands iconic prints.

I was lucky enough to be asked to come down to witness the big reveal taking place on the seafront in my home town of Bournemouth. From basic to brilliant, the bog standard huts on the prom have been given a new lease of life for the next 5 months and decorated in Cath Kidston's key prints for their Spring/Summer '15 collection.

The 5 new designs included the classic Antique Rose and Button Spot (in raspberry) as well as newbies; Clouds, River Fish and Paradise Fields (in cream).

Rolling out all over the country, Cath Kidston have set themselves the challenge of brightening up peoples' day through the power of the beautiful prints. Here in Bournemouth the SS15 designs have already achieved that and the huts have encouraged passers by to stop and enjoy the bedecked beach huts.

With the new prints come fresh new products which I was lucky enough to be given at the event. From passport holders, to lunch boxes, pencil cases and tote bags, the new season collection is certainly one to get your hands on! The new pretty patterns are perfect for the up and coming sunny months and will definitely brighten up your day!

Why not take a trip down to Bournemouth beach to see #RandomActsOfKidston in person and pick which of the patterns is your favourite (I'm torn between Clouds and Antique Rose!). Whilst you're there why not head to the store five minutes away in The Arcade in Bournemouth's high street!

Here are some links to the products or similar ones:

Clouds Passport Holder

Button Spot Canvas Open Tote Bag

River Fish Classic Box Cosmetic Bag

Paradise Bunch Flask

Paradise Fields Lunch Box


Thank you for reading!

Bethany x

P.S. You can actually hire out the beach huts too!

To contact me, or for business related inquiries, please feel free to email me at bethany@bethanyemerton.com